Create On-Brand Social Media Assets with Google’s Pomelli

Create On-Brand Social Media Assets with Google’s Pomelli

Google is releasing many new Artificial Intelligence (AI) tools, but most people don’t even know about them. You can find these tools on a website called Google Labs. Some tools are just for fun, like Project Genie, while others can help with your daily work. This article will show you how to use Pomelli, a tool from Google Labs, to create social media content that matches your brand’s look and feel.

What You’ll Learn

In this guide, you will learn how to set up your business information in Pomelli, create social media campaign ideas, and generate eye-catching images and posts for your business. We will also explore the new Photoshoot feature within Pomelli, which lets you create professional product photos. Finally, we’ll touch on some recent AI updates in Google Docs and Gemini.

Prerequisites

• A Google account.
• A business website URL.
• (Optional) Product images if you plan to use the Photoshoot feature.

Step 1: Set Up Your Business DNA in Pomelli

Pomelli is designed to create social media campaigns that perfectly match your brand. It works in three main steps: understanding your brand, suggesting campaign ideas, and then creating the actual content like images and posts. To start, you need to give Pomelli information about your business, which it calls ‘Business DNA’.

1. Go to the Pomelli website and click ‘Get Started’.
2. If it’s your first time, Pomelli will ask you to set up your Business DNA.
3. Enter your business website URL and click ‘Continue’.
4. Pomelli will then analyze your website to find details like your brand colors, fonts, logo, tagline, brand values, brand voice, and a general overview of your business. This process might take a few minutes.
5. Once done, Pomelli will show you all the information it found, including your logo and various images from your website. You can also upload more images if needed. This Business DNA setup is a one-time step.

Expert Note: Providing a clear and informative website helps Pomelli understand your business better, leading to more accurate and relevant content suggestions.

Step 2: Generate Campaign Ideas and Assets

With your Business DNA set up, you can now start creating content. Pomelli can suggest campaign ideas based on your business, or you can give it specific instructions using a text prompt.

1. Navigate to the ‘Campaigns’ tab in Pomelli.
2. You can click ‘Suggest Ideas’ to see pre-made campaign concepts.
3. Alternatively, type a specific prompt into the text box. For example, you could say: “Create five posts for an Instagram campaign. It should have a premium feel, target busy entrepreneurs, and include short educational captions.”
4. Before generating, you can choose the format (e.g., vertical for stories, square for feed posts).
5. You can also select specific images from your Business DNA to be included or upload new ones. If you don’t choose any images, Pomelli will pick relevant ones from your website.
6. Click ‘Generate’ to see the campaign ideas and draft posts.

Pomelli will create several posts based on your prompt. You can review these posts, and if something doesn’t look right, you have options to fix it.

Step 3: Refine and Enhance Your Creatives

Pomelli gives you tools to adjust the generated content. You can fix layouts, change text, or even animate your posts.

1. If a post’s layout is hard to read, click ‘Fixed Layout’ to get a new version.
2. You can manually change headings, descriptions, or fonts. You can also ask AI to generate new versions of specific elements, like the call to action.
3. To make your posts more engaging, select a creative and click the ‘Animate’ option. This adds subtle motion to your image, which can grab more attention on social media.
4. Once you are happy with a post, you can download it as an image or a video.

Tip: While Pomelli is still in development, it offers powerful features for users without design experience. For more advanced editing, you can always export the content and use other tools.

Step 4: Use the Photoshoot Feature for Product Images

The Photoshoot feature is a powerful new addition to Pomelli. It allows you to create professional-looking photos of your own products without needing a studio or photographer.

1. In Pomelli, find and select the ‘Photoshoot’ option.
2. You will need to provide an image of your product. If you set up your Business DNA with an e-commerce site, Pomelli might have already pulled product images. Otherwise, you can upload one directly, even a simple photo taken with your phone.
3. Choose the desired aspect ratio (e.g., 16:9).
4. Select from various templates, such as ‘Studio’ for a clean background, ‘In Use’ to show someone interacting with the product, or ‘In Context’ to place it in a realistic setting.
5. Pomelli will then generate several versions of your product photo based on the templates you chose.

You can review the generated photos. If you want to make changes, you can use the ‘Edit’ option to describe the alterations you need, or you can download the images and edit them further using tools like Google Gemini.

Step 5: Integrate Photoshoot Results

The images created with the Photoshoot feature can be added back into your Business DNA. This allows them to be used in future campaigns generated by Pomelli.

1. After generating your product photos, you can choose to ‘Add to your Business DNA’.
2. These new images will then be available for Pomelli to use when creating new social media assets or campaigns.
3. This process makes your content creation much more powerful, as your custom product photos can be seamlessly integrated into on-brand campaign materials.

Warning: Pomelli and its Photoshoot feature are currently free. However, due to high usage, you might encounter errors, especially when animating content. You may need to try again multiple times.

Bonus: Recent AI Updates in Google Workspace

Google is also integrating AI features directly into its popular Workspace applications like Docs, Sheets, and Slides.

• Google Docs: You can now generate entire documents from a prompt. You can also use ‘Ask Gemini’ within Docs to refine your text. A ‘Match voice and format’ feature is also being introduced to help your writing sound like you.
• Google Sheets: Gemini can help create tables and spreadsheets by sourcing information from your Google Drive, Gmail, and web searches. There’s also a ‘Fill with Gemini’ option to help populate tables faster for complex tasks.
• Google Slides: Tools are being added to make creating editable slides and entire decks easier.

These updates aim to make content creation and data management more efficient by bringing AI assistance directly into the tools you use every day.

Conclusion

Google’s AI tools, like Pomelli, offer incredible potential for businesses and content creators. By leveraging features like Business DNA setup, AI-driven campaign generation, and the new Photoshoot capability, you can produce professional, on-brand marketing materials with much less effort. Keep an eye on Google Labs for more innovative AI solutions.

Source: Google’s New AI Tool Is Unreal (YouTube)