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Google’s $10.80 EPS Outshines Apple’s $7.90

Google’s $10.80 EPS Outshines Apple’s $7.90

Tech Giants’ Profitability: Decoding Earnings Per Share

In the complex world of stock market investing, discerning value between seemingly disparate companies requires a keen eye for fundamental metrics. While stock prices offer an initial snapshot, they don’t tell the whole story of a company’s financial health. For instance, Apple stock recently traded around $273 per share, while Google commanded a price of approximately $318 per share. At first glance, Apple might appear more accessible, but this price difference alone is insufficient for making informed investment decisions. Investors commonly turn to a crucial metric known as Earnings Per Share (EPS) to gauge a company’s profitability on a per-share basis.

Understanding Earnings Per Share (EPS)

Earnings Per Share, or EPS, is a vital financial ratio that reveals how much net profit a company has generated for each outstanding share of its common stock. It serves as a fundamental indicator of a company’s profitability and operational efficiency. To calculate EPS, a company’s net profit is divided by the total number of outstanding shares.

EPS = Net Income / Outstanding Shares

Think of EPS as a company’s academic report card for profitability. A higher EPS generally indicates a more profitable company, suggesting that it is generating more earnings for its shareholders relative to the number of shares available.

Illustrative Example: The Krusty Krab vs. Bob’s Burgers

To better illustrate the concept, consider two hypothetical restaurants: The Krusty Krab and Bob’s Burgers. Suppose The Krusty Krab reported a net profit of $100,000 last year and had 50,000 shares outstanding. Applying the EPS formula:

EPS (Krusty Krab) = $100,000 / 50,000 shares = $2 per share.

This means The Krusty Krab generated $2 in profit for every share of stock. Now, let’s look at Bob’s Burgers. If Bob’s Burgers also generated $100,000 in profit but had a smaller number of outstanding shares, say 25,000:

EPS (Bob’s Burgers) = $100,000 / 25,000 shares = $4 per share.

In this scenario, despite both restaurants earning the same total profit, Bob’s Burgers offers a more attractive EPS of $4. This is because its profit is distributed over fewer shares, making each share represent a larger portion of the company’s earnings. This implies Bob’s Burgers might be considered a better value on a per-share basis.

Apple vs. Google: A Comparative Analysis

Applying this principle to the tech giants, Apple’s EPS stands at approximately $7.90, while Google’s EPS is around $10.80. This data reveals a critical insight: even though Apple’s stock price is lower, Google is currently generating more profit for each outstanding share. This disparity suggests that, from a pure profitability-per-share perspective, Google might present a more compelling investment case than Apple, based solely on this metric.

Market Impact and Investor Considerations

The EPS figure is a cornerstone of fundamental analysis, providing investors with a standardized measure to compare the profitability of different companies, even those in different industries or with vastly different stock prices. A rising EPS over time is often a positive signal, indicating that a company’s earnings are growing, which can lead to an increase in its stock price.

What Investors Should Know:

  • Profitability Indicator: EPS is a primary gauge of how much profit a company makes on a per-share basis.
  • Comparative Tool: It allows for direct comparison of profitability between companies, irrespective of their stock prices.
  • Trend Analysis: Tracking EPS trends over multiple quarters or years can reveal a company’s growth trajectory.
  • Valuation Context: While important, EPS should be used in conjunction with other financial metrics like the Price-to-Earnings (P/E) ratio, revenue growth, debt levels, and future growth prospects to form a comprehensive valuation.

Long-Term Implications

For long-term investors, a consistently growing EPS is often a sign of a healthy and expanding business. Companies that can effectively increase their earnings per share over time are more likely to see their stock prices appreciate. This growth can stem from increased revenues, improved cost management, share buybacks (which reduce the number of outstanding shares, thereby increasing EPS), or a combination of these factors.

In the context of Apple and Google, investors would need to delve deeper. While Google’s higher EPS is noteworthy, they would also examine factors such as the growth rate of each company’s EPS, their respective P/E ratios (which relates stock price to earnings), their market share, competitive advantages, innovation pipelines, and overall economic conditions. Understanding EPS is a foundational step, but a holistic investment strategy requires a broader analysis of a company’s financial statements and its position within the broader market landscape.


Source: Measuring A Stock's Profitability: EPS (Earnings Per Share) (YouTube)

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Written by

John Digweed

1,156 articles

Life-long learner.